No matter how great your product is, it will never sell without any advertising. One of the most popular forms of marketing goods for new products is trade shows and fairs. Since the 1800s, retailers, inventors, producers, and customers have flocked to these exhibitions to talk at booths and examine wares. While it is universally accepted that trade shows are a great medium for advertising, there is still some debate over the best way to display merchandise when there. It is important to have a display that is lightweight, portable, and easy to put together, but the structure of the showcase relies heavily on the merchandise you are selling. The following serves as a list of the different types of folding trade show counters on the market right now.
The traditional folding booth has been in use since before the 1915 World's Fair in San Francisco. While the models then look quite dated, the basic functionality and design remains in today's folding booths. Booths of this style still provide a counter for distributing samples, ample shelving space, and a sign. Today's folding booths often have wooden counters that are supported with aluminum metal reinforcements. This addition makes the booth counter three times stronger than older models, holding approximately 150 pounds. The cabinet spaces often contain two or three shelves manufactured from corrugated plastic also reinforced with aluminum metal. Shelves of this material support 10 to 15 pounds of evenly distributed weight. These portable booths are ideal for commercial food, technology, service industry, and organization displays. The header signs that are often included aids in getting the name of your organization out there. Resting on two metal poles that slide through the counter top, the header can advertise your company name at a high level. Many companies sell these models with custom graphics. Get your carefully designed company logos and artwork printed wherever you want it on your booth. No need to go through the hassle of putting these intricate designs yourself. The size and colors of these booths are sure to get attention for your product at the next convention.
For smaller presentations and product lines, there are single folding table options. Most trade show tables in this vein offer 16"x16" display surfaces. Perfect for PowerPoint presentations, the durable wood surfaces hold a laptop, computer, or projector with ease. This folding counter is also the right size for most PA equipment and speakers. Simply mount the wooden counter on top of the adjustable metal stand, and you have a display booth or greeting station. If you plan on giving a speech while at the trade show, there are angled folding tables with lips for holding lecture materials. These models are significantly lighter than the aforementioned booths, coming in at approximately ten pounds. Most companies sell this type of folding counter top with a rugged bag for easy carrying.
If you are planning on selling magazines, handing out brochures, distributing flyers, or showcasing any other type of periodical, there are folding tables with collapsible literature pockets. These pockets come in a variety of colors and sizes to coordinate with your goods and display décor. The accordion-like folding design locks the pockets into place, preventing damage to your wares. When the fair ends, you can fold the display table down into a locking case. These folding tables organize your reading materials, which is important when you are traveling from one trade show to the next. Literature pockets garner attention from fair audiences.
The last common type of folding display tables is a knockdown counter top. Similar in size to display booths, these counter tops are for more formal conventions. Most people who purchase this model are involved with the organization or assistance of guests at the fair. The exterior of the station is a glossier style than traditional convention displays. Designed in a bean shape, this folding counter top is for advertisers trying for a modern look. There is often a good deal of storing space with the booth for excess merchandise, refreshments, cleaning materials, or chairs. Being a larger booth, these models require two bags for carrying. These folding tables are recommended for people who don't travel as frequently. Nonetheless, the overall aesthetics of the folding counter is quite appealing.
Now that you are familiar with the different types of folding tables and counter tops available, it is up to you to decide which is best for your specific showcase. Think about what you sell and how you want to display it.
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